About

SEASONS is a 100% plant based vegan micro bakery based in Bow, East London run by Naomi Blair Gould. You will find the market stall at the London Fields Sunday Market (*next attendance is announced via Instagram).
Location: London Fields Primary School Fields, Westgate St, London E8 3RL.
Trading hours: 10am-2pm.

Cake commissions (celebration, wedding) accepted all year round as well as catering events and bake pre-orders! Just email or DM via socials. 

At seasons we think flavour-forward and work sustainably and independently from animal exploitation. 

With a background in cheffing, I progressed to baking and have worked in some of London's most highly regarded bakeries, from VIOLET cakes to POPHAMS Bakery. I have learnt from people with extraordinary knowledge, dedication and love for this craft within a dairy-based environment - and I apply these skills to my exploration in plant-based baking.

seasons celebrates predominantly UK produce, as well as peak-season European fruit and veg. We work with top-quality farmers and suppliers, such as our main flour supplier WILDFARMED, who value quality and flavour without compromising the environment and soil.

I would love to popularise plant-based foods. We have definitely seen a shift in the restaurant industry in recent years as well as an interest in home-cooking but plant-based baking has always come across as underwhelming and negligible, something exclusive for those who can't eat dairy-based products. I want to bake for a wider audience. I don't want to eat an average 'vegan version' of a croissant; I want the flakiest, most moorish, buttery, most delicious of croissants. And they happen to just be vegan. This is my mission.